Our PR campaign was executed in three key phases:
- Planning Stage: We identified and compiled a list of influencers across entertainment, media, and fashion to unbox and showcase the new collection.
- Engagement (Execution): We secured three top influencers to unbox the collection and created a compelling show reel featuring their experience with A Piece Of Me.
- Post-Amplification: We organized media rounds on Arise360 and Guardian Woman, where the CEO of Mimmi Kasu discussed the inspiration and details behind the new collection, ensuring widespread visibility and impact.
Mimmi Kasu Publication Link:
https://www.instagram.com/reel/C6a6c_bAzhI/?igsh=MTJ3NHJnMGZyMW5lNg==
https://www.instagram.com/reel/C6YekapCIoG/?igsh=aGhzNXd2MmtyYzJs
https://www.instagram.com/reel/C6b4U7UIVKW/?igsh=aHU4MXpzMDc0emty
https://www.instagram.com/reel/C6rWQswIJzl/?igsh=bjgwZDQxbW8ydDh1
https://www.bellanaija.com/2024/04/mimmi-kasu-new-collection/
https://www.instagram.com/p/C6ZeStFrTrA/?igsh=MThweHZ3OXgwYnk5Zw==
https://www.instagram.com/p/C6d_3-8CJSh/?igsh=Mmw1d2Ric2g0MmJ5
https://guardian.ng/guardian-woman/mimmi-kasu-unveils-a-piece-of-me-a-collection-empowering-women-beyond-style/
