We spearheaded the promotional campaign for the movie “All’s Fair in Love” by implementing a multi-faceted strategy to generate excitement and drive attendance.
Our approach included:
- Creating Awareness: We orchestrated the movie premiere and official release through targeted guest invitations and management, alongside innovative content creation.
- Engaging Content Creation: We introduced the Rizz Challenge, enlisting influencer Saida Boj to promote it. The challenge gained traction as characters from the movie and other video content creators participated, amplifying anticipation and buzz.
- Strategic Buzz Amplification: We enhanced the movie’s visibility through premium associations and crafted compelling narratives aligned with our PR message pillars. Our efforts spanned both digital and traditional media.
- Premiere and Media Coverage: For the premiere, we curated an exclusive guest list and managed comprehensive media coverage.
- Sustaining Interest: We maintained momentum by using emotive storytelling to keep the audience engaged.
The campaign successfully concluded with the movie achieving impressive box office sales of 130.2 million.
Publication links for All’s Fair In Love:
https://www.instagram.com/p/C4JlA6GIIcP/?hl=en&img_index=1
https://www.instagram.com/p/C33S956IUdo/?hl=en
https://www.instagram.com/p/C3sdXAxoxKc/?hl=en&img_index=1
https://www.instagram.com/p/C3iZ_mnoJRN/?hl=en
https://www.instagram.com/p/C3fUZBioLfu/?hl=en
https://www.instagram.com/p/C3X81F_oqRO/?hl=en
https://www.instagram.com/p/C3Uy7VsIgu2/?hl=en
https://www.instagram.com/p/C3SbGL5IsmD/?hl=en
https://www.instagram.com/p/C3Pq_OCojed/?hl=en
https://www.instagram.com/p/C3CwqbaI4W1/?hl=en
https://www.instagram.com/p/C3A2_IXILzd/?hl=en
https://www.instagram.com/p/C2-GvjuoS29/?hl=en
