Work That
Moves Culture
& Delivers Results

Campaigns that sparked conversations, moved markets, and proved African creativity is world-class. Here's what we've built.

Our Portfolio

Featured Projects

A selection of campaigns that show our range and impact

House of Tara Legacy
Brand Campaign

House of Tara Legacy

Announce the leadership transition as House of Tara's Founder passed the baton to a new Managing Director, while preserving the brand's heritage, honoring Madam Tara's legacy and positioning the brand as a timeless industry leader.

GAC Motors Nigeria
Brand Launch

GAC Motors Nigeria

The goal was to execute a high-impact, nationwide PR campaign to maximize visibility and positive sentiment for the Chief Diana Chen Foundation's scholarship grant to 25 Yaba Tech Auto Engineering students for training in China.

Dogtas Furniture
Retail Campaign

Dogtas Furniture Lagos

Dogtas, a premium furniture brand, required a comprehensive digital strategy to solidify its market position and establish itself as a luxury household name, driving high-quality engagement and measurable sales growth.

MTN See Naija
National Campaign

MTN See Naija

MTN set out to reshape global and local perception of Nigeria by celebrating the country's beauty, culture and diversity, while positioning MTN as a champion of national storytelling and authentic cultural connections.

Africa Re 40 Years
Event Production

Africa Re 40 Years

African Re tasked us with the end-to-end management of a high-profile sent-forth event for a departing executive with 30 years of dedicated service, celebrating legacy and driving industry impact.

Purna Gummies
Consumer Brand

Purna Gummies x Real Warri Pikin

Purna Gummies, a new wellness brand in Nigeria, struggled with low brand recognition. We transformed it into a recognized, credible wellness brand through cross-platform storytelling and influencer partnerships.

Featured Work

MTN See Naija

MTN See Naija
MTN Campaign
Content Impact
MTN Nigeria

SeeNaijaWithMTN: Building Culture

A storytelling campaign that reshaped perception of Nigeria and positioned MTN as a genuine driver of cultural connections and national pride.

→ The Challenge

MTN set out to reshape global and local perception of Nigeria by celebrating the country's beauty, culture and diversity. The goal was to encourage people to experience Nigeria beyond the stereotypes, to spark national pride, inspire domestic tourism and replace negativity with authentic stories of who we truly are. The campaign needed to emotionally connect with Nigerians while appealing to a global audience.

→ Our Solution

We crafted and executed a powerful multi-layered launch campaign. We managed the full creative direction and production of the central asset: a cinematic video ad featuring IB Quake, which used poetic storytelling and vivid imagery to showcase Nigeria's unique landscapes and cultural richness. The campaign was formally launched with a successful premiere event, meticulously managed to include curated guest listing, guaranteed influencer attendance, and the presence of key media platforms. We ensured nationwide reach by amplifying the message through strategic media outreach, robust press coverage and platform-specific digital distribution.

→ The Results

The campaign gained widespread attention, sparking renewed conversations about Nigeria's beauty, heritage, and tourism value. MTN successfully positioned itself as a champion of national storytelling, while #SeeNaijaWithMTN inspired audiences to reconnect with the country through a more positive and authentic lens.

4.1M+
Reach Achieved
Nationwide
Engagement
Iconic
Cultural Moment
How We Work

Services That Deliver

What we bring to every project to ensure success

Creative Strategy

Bold ideas rooted in cultural insight, designed to move markets and build lasting brand equity across Africa.

Content Production

Video, photography, graphics, and storytelling—cinematic quality from concept to final cut with international standards.

PR & Reputation

Media relations, brand positioning, and stakeholder communication that builds trust and cultural authority.

Digital Strategy

Social media, influencer partnerships, and digital campaigns that drive engagement, reach, and measurable ROI.

Event Production

World-class events from concept through execution—every detail matters and impacts your brand narrative.

Measurement & Results

Data-driven insights showing real ROI, engagement metrics, and cultural impact of every campaign delivered.

Case Studies

Deep Dives Into Success

Detailed breakdowns of our most impactful campaigns

House of Tara
House of Tara

Legacy of Beauty Transition

Challenge

Announce the leadership transition as House of Tara's Founder passed the baton to a new Managing Director, while preserving the brand's heritage, honoring Madam Tara's legacy and positioning the brand as a timeless industry leader.

Solution

We developed and executed the Legacy of Beauty transition campaign, crafted to celebrate the brand's history while spotlighting its new era with strategic PR rollout, billboard campaigns, and robust influencer marketing activation.

Results

✓ Strong multi-platform visibility ✓ Strengthened consumer trust ✓ Wide community engagement ✓ Renewed cultural relevance

Africa Re
African Reinsurance Corp

40 Years of Excellence

Challenge

End-to-end management of a high-profile sent-forth event for a departing executive with 30 years of dedicated service to celebrate their legacy and the organization's impact.

Solution

We designed communication strategy around the honoree's 30-year legacy, took complete ownership of experiential design and coordination, and managed all internal and external PR execution for comprehensive coverage.

Results

✓ Flawlessly executed event ✓ Impressed stakeholders ✓ Reinforced excellence standard ✓ Strengthened relationships

MTN Campaign
MTN Nigeria

See Naija Campaign

Challenge

Reshape global and local perception of Nigeria by celebrating the country's beauty, culture and diversity, while sparking national pride and positioning MTN as a champion of cultural connections.

Solution

Powerful multi-layered launch campaign with cinematic creative direction, successful premiere event with curated guests and influencer attendance, and nationwide reach through strategic media outreach and digital distribution.

Results

✓ 4.1M+ reach ✓ Nationwide engagement ✓ Strong brand love ✓ Deep cultural resonance

Dogtas Lagos
Dogtas Furniture

Lagos Retail Expansion

Challenge

Solidify market position and establish Dogtas as a luxury household name, driving high-quality engagement and measurable sales growth through comprehensive digital strategy.

Solution

Integrated digital initiative with social media management, strategic advertising, sophisticated content marketing, and targeted influencer efforts authentically reinforcing the brand's premium image.

Results

✓ Increased showroom traffic ✓ High-quality sales leads ✓ Premium positioning ✓ Sustained growth

GAC Motors
GAC Motors

Nationwide PR Campaign

Challenge

Execute high-impact, nationwide PR campaign to maximize visibility for the Chief Diana Chen Foundation's scholarship grant to 25 Yaba Tech Auto Engineering students for training in China.

Solution

Comprehensive multi-platform PR strategy with targeted releases across digital, print and broadcast media. Coordinated media attendance at launch event to secure firsthand coverage and communicate the human story behind the Foundation's investment.

Results

✓ Widespread positive coverage ✓ Major outlets featured ✓ Social responsibility leader ✓ Industry recognition

Why We're Different

What Sets Us Apart

The real impact of culture-first thinking

Award-Winning
Creative Excellence
Culture-First
Strategic Thinking
Proven
Results & ROI
100%
Client Satisfaction

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